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Home page · Techjockey · Shipped · 2 min read

A home page that remembers what you looked at

How should a marketplace home page treat a first-time visitor differently from one who is already comparing products?

I specced Home 3.0 around one rule: personalise only on evidence. A first visit gets categories, the top products in each and a way to talk to an expert; a returning buyer gets back to what they were weighing. Every card shows the same price, label and products as the page it links to.

See the screens
Live Techjockey home page first fold: the headline Discover, Compare & Buy the Best Software for Your Business, a search box, and counts of products, brands and customers (opens full size in a new tab)
The first fold: header and search kept as they were, because they worked

At a glance

Home 3.0 live
Sep 2025
Role
Product Manager · User pod lead
Context
Shipped at Techjockey
Format
PRD · desktop + mobile web
Stack
GA4 · Figma · Jira

The problem

The home page is where buyers land before they know what they want. But a first-time visitor and someone halfway through comparing products saw the same page, and the products and prices on it didn't always match the pages they led to.

What changed

Home 3.0, for desktop and mobile web. The header and search stayed as they were: they worked, so the revamp left them alone.

  1. Reasons to stay, one at a time

    Below the fold, short sections appear one by one as you scroll: compare software, get expert advice and secure payments.

  2. Popular categories

    Category cards that say what each category is for; the whole card links to its category page.

  3. Software by Category

    Category tabs, each showing the top products from that category page, with one link that compares them.

  4. One price everywhere

    Every product card shows the same starting price, discount and label as the product page it opens.

  5. Deals, trending and proof

    Current deals, trending and top-selling products, and customer testimonials.

  6. Returning visitors

    Recently viewed and recommended products, shown only to visitors with browsing history behind them.

  7. Mobile

    One card at a time, so a carousel never shrinks to unreadable cards.

Key decisions

  1. Personalise only on evidence

    Returning visitors
    • Recently viewed and recommended products appear only once a visitor has looked at products, and the recommendations build on what they viewed.
    Impact
    A first visit isn't padded with guesses, and a returning buyer is one click from what they were weighing. It is the same "hide, don't fill" rule as the category, product and compare pages.

  2. Match the next page

    Consistency
    • Cards take their price, discount and label from the product page, and Software by Category shows the same top products as the category page.
    Impact
    What a buyer clicks on is what they find. No price or ranking changes between the home page and the next page.

  3. Ask for the lead where intent is

    Lead capture
    • Expert advice opens the lead form; product cards go straight to the product page.
    Impact
    Lead capture sits beside the content of a buyer who wants help, not in front of one who is still browsing.

Screens

Live Techjockey home page section Software by Category: category tabs, product cards with rating and starting price, one marked Sponsored, and a Compare link under them (opens full size in a new tab)
Software by Category: the same top products the category page shows, and one link to compare them

Want to talk through this?

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