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Category page · Techjockey · Shipped · 1 min read

Category pages that show the options worth seeing first

How do you help a buyer facing hundreds of products in a category see the few worth considering?

I rebuilt the template behind every category and listing page: a short intro and the buyer's guide up front, curated modules that show only when they have something to show, filters in one place and fewer, clearer sort options. It is the first page of the revamp that took organic conversion from 2% to 4.5%.

See the screens
Live Techjockey HR software category page: a short intro with a Read Buyer's Guide link, section tabs, a curated module with Popular Choice, Top Selling and Easy To Use tabs, then the full listing with a filters button and a Most Popular sort (opens full size in a new tab)
The first fold: intro and buyer's guide, section tabs, curated modules, then the listing with one filters button and a clear default sort

At a glance

Organic conversion, across the category, product and compare pages
2% → 4.5%
Inorganic conversion, same three pages
6% → 12%
Composite engagement score from the ranking and sort A/B test
+35%
Role
Product Manager · User pod lead
Context
Shipped at Techjockey
Format
Spec · desktop + mobile web
Stack
GA4 · Hotjar · Microsoft Clarity · Figma · Zeplin · Jira

The problem

A category page answers "what are my options?". Some categories list hundreds of products. The old page put them in one long list with too many ways to sort it, and the modules above it showed whether or not there was anything good to put in them.

What changed

From the Category Page Revamp spec, for desktop and mobile web.

  1. One template for every listing

    Category pages and the related listings (alternatives, search results, industry and more) share one template, so they look and work the same.

  2. Orientation first

    The first fold is a short intro to the category and a link to the buyer's guide. Section tabs become a sticky bar as you scroll.

  3. Curated modules

    Popular Choice, Top Selling, Trusted Seller and Easy to Use sit above the full listing, each shown only when it has enough to show.

  4. Fewer, better controls

    Filters moved into one pop-up, Most Popular became the default, and the sort menu was cut down to the options buyers used.

  5. Ranking, tested

    The product ranking and sort order were A/B tested against engagement before they became the default.

Key decisions

  1. Hide, don't fill

    Content rules
    • A module that can't be filled well merges with another or disappears, and controls show only when there is something to control.
    Impact
    A thin category looks shorter, not broken. Buyers aren't shown half-empty shelves.

  2. Sponsored, kept apart

    Monetisation
    • Paid products get their own, labelled module instead of being mixed into the listing.
    Impact
    Paid visibility stays separate from the organic listing instead of quietly reshuffling it.

  3. Fewer sort options

    Decision friction
    • Most Popular is the default, backed by the ranking that was A/B tested.
    Impact
    The composite engagement score rose 35% in the test, and the default order became one the page could defend.

Screens

The same category page on a phone (opens full size in a new tab)
Mobile web

Want to talk through this?

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