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Shipped work

Work that shipped and moved the metric.

At Techjockey. Each card opens the problem, what I did and the result.

All shipped work

ConversionFeatured

Checkout redesign: 12 steps to 3

I rebuilt Techjockey's Buy Now checkout from 12 steps into a 3-step flow (choose a plan → account → payment) that skips any step a buyer doesn't need. In 2024 the new flow was A/B tested as Quick Checkout and scaled with Buy-Now-first product pages and campaigns. Monthly transactions grew 80×, from about 50 to more than 4,000, adding ₹4 Cr in incremental GMV.

Monthly transactions, ~50 → 4,000+
80×
Incremental GMV
₹4 Cr
Read how →
Discovery4 pages · one journey

Category, product & compare pages, rebuilt as one journey

Four pages a buyer passes through on the way to a decision, each rebuilt on the same rules: decision-driving information first, nothing shown without data behind it, one clear next step.

Organic conversion
2% → 4.5%
Inorganic conversion
6% → 12%
Overview: how I made the call →

Live pages · techjockey.com

  1. First fold of the live Techjockey home page01 · HomeA home page that remembers what you looked at
  2. First fold of the live Techjockey category page02 · CategoryCategory pages that show the options worth seeing first
  3. First fold of the live Techjockey product page03 · ProductProduct pages that answer "is this the one?"
  4. First fold of the live Techjockey compare page04 · CompareCompare pages that line products up like-for-like
Retention

Post-transaction lifecycle journeys

I moved Techjockey's buyer messaging from CleverTap to MoEngage and rebuilt it around what each buyer had just done. Every key moment (cart, payment, demo, call) got an email about that moment, and three lifecycle journeys went live: welcome, re-engagement (personalised by the buyer's last category) and win-back, with follow-ups planned by lead source. The returning-user rate rose from 10% to 18% within 90 days, with a 5% journey CTR.

10% → 18%Returning-user rate within 90 days

Read how →
Performance

Core Web Vitals sprint: page speed as experience

After Search Console flagged layout-shift and loading problems, I led a Core Web Vitals sprint with engineering that went through Techjockey's page templates in priority order (category, product, blog, home, compare, alternatives, reviews) on desktop and mobile. Performance scores rose from 50 to 90+ on desktop and from 40 to 85+ on mobile. This coincided with bounce rate falling from 45% to 32% and organic traffic growing 25% year on year.

40 → 85+Mobile performance score

Read how →
Operations

Automated lead distribution: from a manual queue to minutes

The Lead Distribution Algorithm (v2.0, then v3.0) replaced hand-picking vendors from a queue with a rules engine. It waits until each lead is complete, matches it to the best-fit vendors by category, and paces vendors fairly against what their plan promised. Lead assignment dropped from about 7 hours to about 3 minutes, the lead qualification rate doubled in HR, CRM and accounting categories, and every routing decision is logged in the CRM.

7 hrs → 3 minLead assignment time, manual queue → automated

Read how →