ProposalHealthifyMe · 3 iterations on one brief
Meal-plan abandonment
One PM case brief, three iterations: from a recovery-first adherence engine to an execution layer that turns plans into delivered food.
Case studies
How I break down a product problem.
Self-directed case studies on consumer apps — proposals, not shipped results. Each opens a full breakdown and the original PDF.
All case studies
ProposalTata 1mg · Healthtech
Boosting retention on Tata 1mg
How can Tata 1mg increase user retention and engagement on its app?
Read case study →14-slide deck
ProposalYouTube Shorts · Video
Increasing average watch time on Shorts
Why do viewers exit Shorts — and what would keep them watching?
Read case study →15-slide deck
ProposalInstagram · Creator economy
Revenue streams for Instagram creators
How can Instagram influencers earn revenue directly from their audience, beyond ads and brand partnerships?
Read case study →13-slide deck